Consumer Behavior

Google Optimize, Digikiq, Digital marketing for health care and Pharma

Modulate your website as per Doctor speciality for free, using Google Optimize

If you are bored of the way your website was designed and would like some personalization but don’t have the capability to make website changes whenever you want, oh boy! you are suffering from developer dependency! Let me introduce you to a tool that will give you the superpower of editing your website or making …

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Customer Lifetime Value

How to calculate Customer Lifetime Value (LTV) for your ePharmacy?

Not all customers are equal. If you currently own an e-pharmacy platform, it is important to know who your top customers are, what online sites they visit so that you can target ads accordingly, what their common interests are so that you can find more customers like them and what they purchase regularly so that you can feature those products prominently.

e-Pharmacy customer retention

ePharmacy: Customer Retention Strategies

What’s better than gaining a new customer? It’s retaining an existing one! While it is tempting to capture new customers, keeping your existing customer base will consistently result in a greater ROI and will cost much less. But how do we create customer retention strategies that keep them engaged and happy? In my previous article, …

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