Modulate your website as per Doctor speciality for free, using Google Optimize

If you are bored of the way your website was designed and would like some personalization but don’t have the capability to make website changes whenever you want, oh boy! you are suffering from developer dependency!

Let me introduce you to a tool that will give you the superpower of editing your website or making it adapt – based on the speciality of the doctor or even the location of the doctor!

A superpower called, Google Optimize!

Google Optimize, Digikiq, Digital marketing for health care and Pharma

Changing the UI of your website as per Speciality and Location of the Doctor using Google Optimize

Google Optimize, Digikiq, Digital marketing for health care and Pharma

Imagine you have a website that is static in nature and offers zero levels of personalization. Using google optimize you can build personalizations at two levels very easily:

  1. The geographical location of the doctor. A doctor in Banglore should see content images/videos from a KOL in South India and a Doctor in Delhi should see content images/videos from a KOL KOL from North India.
  2. The speciality of the Doctor. An Orthopedic doctor should see content modulated as per his/her speciality and a GP should see content modulated as per his/her speciality.

Google Optimize allows you to modulate your website at both levels and also test out various variations – A/B testing and Multivariate testing. Using this tool you will able to test out various versions of your website and make a website that makes doctors stick around.

Google Optimize, Digikiq, Digital marketing for health care and Pharma

Apart from this, you will be able to do redirection test also which work like a normal website redirection if you have more than one websites for the same product.

This is just an introductory article, I will be explaining exactly how to do it technically in my next blog.

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